понедельник, 27 февраля 2012 г.

KaBloom Selects Zengine and O&P to Help It Reinvent Flower E-tail.

Business Editors

FREMONT, Calif.--(BUSINESS WIRE)--April 18, 2000

Zengine, Inc., the Internet subsidiary of Miami Computer Supply Corporation (Nasdaq:MCSI) and Orsatti & Partners (O&P), an integrated marketing communications company headquartered in Boston, MA, announced today they will begin design and implementation of the e-commerce platform for the Boston based floral retailer KaBloom, Ltd. (www.KaBloom.com). Established in 1998 by co-founders Thomas Stemberg, Chairman and CEO of Staples, Inc., and David Hartstein, co-founder of Super Office, Inc., KaBloom carries over 240 different cut flowers and potted plants, nearly 10 times the product carried in traditional brick and mortar floral shops.

"KaBloom is as different as our name. In fact, it's a totally new way to buy flowers and potted plants. KaBloom is a rapidly expanding chain of bright, airy flower stores with a huge selection of the freshest flowers without the markups of traditional florists. We make flowers an affordable, cash-and-carry purchase. Combine that with our convenient locations to both pedestrian and vehicular traffic, and we're making flowers an everyday purchase, as well as a special occasion event. Our stores are welcoming and fun to shop in -- never intimidating. And our selection is simply unprecedented. Zengine has the capability and resources to manage our e-commerce activities from start to finish, so we can continue to reinvent flower e-tail as well. They will provide our customers with a wide array of personalized services combined with the convenience of on-line shopping," stated KaBloom President and CEO, David Hartstein. "Features such as Zengine's Advance-Order System will allow our customers to purchase flowers for family and friends months in advance to ensure that life's most important events are not forgotten."

"The KORE Engine, which is at the heart of Zengine's software capabilities, will supply KaBloom customers with unmatched personalization and on-line support, consistent with the same first class service that has elevated KaBloom above the competition," said Zengine President and CEO, Joe Savarino. "In addition, KORE's focus on personalization and customer relationship management will allow for dynamic content determined by each click of the mouse, ensuring that every user has a unique on-line experience," continued Savarino. "Over the past year in working with KaBloom, we recognized the need to expand the existing e-commerce capabilities ... Zengine is the link that will allow us to do so," added O&P President, Lou Orsatti.

Terms of the agreement call for Zengine to integrate its proprietary KORE Engine with the KaBloom.com Web site. The KORE Engine is designed to build, deliver and manage e-commerce solutions in less time and at lower cost than existing alternatives. Zengine's technology manages the complete online shopping experience, from business systems integration to personalization and product fulfillment. This agreement will permit KaBloom to quickly enhance its e-commerce presence on an outsourced and private-label basis. By combining the KORE Personalization features with its CRM capabilities, Zengine offers its customer base, which includes Work.com (a joint-venture between Excite@Home and Dow Jones & Co), Everdream, rexstores.com, Talk City, HearMe's Mplayer.com and AmateurSN, an all-inclusive and scalable online commerce platform.

About KaBloom

KaBloom launched its operations in December 1998. KaBloom sells flowers via three channels/avenues: via the Internet at www.kabloom.com, by telephone at 1-800-KABLOOM and via 13 locations in the greater Boston area. By the close of 2000, KaBloom will have forty stores in operation, which will be followed by 100 more in 2001.

About Orsatti & Partners

Orsatti & Partners is an integrated marketing communications company with an emphasis on relationship marketing. O&P offers clients a full range of marketing services to include strategic planning, branding, creative services, database marketing, information management, media and Internet and e-commerce development. Clients include, ShopLink.com, KaBloom, Be Free, Fidelity Investments and OneCore.com.

About Zengine

Zengine provides a comprehensive suite of technology-based solutions that enable businesses to quickly and cost-effectively create, maintain and enhance large-scale e-commerce platforms on an outsourced and private label basis. Zengine's integrated services for both B2B and B2C e-commerce include Web site user interface design, product content and merchandising, advertising and sponsorship, personalization and customer relationship management, order management, inventory management and order fulfillment, end-user customer service and reporting and analysis. Zengine provides its services on an outsourced basis that is brand transparent to the end-user, allowing its clients to leverage Zengine's technology and infrastructure, the KORE Engine, for their own branded e-commerce platform. For more information, visit www.zengine.com (which is not part of this release).

About MCSi

MCSi is a solutions-focused, reseller of computer technology products and technical support services, and an advanced systems integrator of visual communication products, technologies and services throughout the United States, Canada and in certain foreign countries. MCSi resells over 1,800 core products primarily to corporations, governmental, educational, and institutional customers, including federal, state and local governmental agencies, universities and hospitals and, to a lesser extent, to computer supply dealers. MCSi primarily sells nationally known, name-brand products manufactured by approximately 500 original equipment manufacturers, including Sharp,

Epson, Infocus, Sony, NEC, Panja and Proxima for audio-visual products and Hewlett-Packard, Lexmark, Imation and Canon for computer products. Additional information regarding MCSi can be obtained at http://www.mcsinet.com (but is not part of this release).

The matters discussed in this press release which are not historical facts contain forward-looking information with respect to plans, projections or future performance of MCSi, the occurrence of which involve risks and uncertainties which include, but are not limited to, general economic conditions, industry trends, functionality of hardware and software, actions of competitors, MCSi's ability to manage its growth, factors relating to its acquisition/merger strategy, actions of regulatory authorities, restrictions imposed by its debt arrangements, dependence upon key personnel, dependence upon key suppliers, customer demand, risks relating to international operations, dependence on its computer systems and other factors. A complete description of those factors, as well as other factors which could affect MCSi's business, is set forth in MCSi's Form 10-K for the year ended December 31, 1999.

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